Job ID: 97483 Date posted: August 15, 2019
- Sharp HealthCare
- Digital Marketing
- Marketing Jobs
- Day Job
The Digital Analyst will develop and run reports from Google Analytics for senior leaders and business units, work with business units to develop clear business and measurement goals, and collaborate with IT on implementation of site analytics. Position will make recommendations for optimizing the performance of digital properties and programs based on Google Analytics data.
The Digital Analyst will develop and effectively communicate best practices for analyzing online behaviors, configuring and implementing web analytics technologies, and interpreting data for Sharp HealthCare. The Digital Analyst will use strong presentation skills to communicate recommendations to Sharp stakeholders who are not web experts. He/she will gain buy-ins and support from stakeholders, and advise and collaborate with the advertising team to optimize data tracking and measure engagement for all online advertising campaigns.
The Digital Analyst will monitor web analytic trends in Google Analytics to determine new strategies and recommendations for best online reporting measurement processes. He/she will understand and apply best practices for analytical data. The position will lead QA of all new data analysis functionality. He/she will collaborate with IT to ensure integrity of traffic measurement tools. Candidate will participate at a high level in the implementation of new technology or upgrade to current technologies, and create help and other technical documentation.
The position will support efforts to optimize measurement of paid search, digital display, email and other marketing campaigns. Candidate will assess data needs and marketing opportunities. Candidate must use independent judgment and creativity to develop and recommend strategies for improvement and solutions. Must be comfortable and willing to present to and speak in front of others.
Sharp System Services have campuses located in the communities of Kearny Mesa and Serra Mesa and consist of the Spectrum location, the Ruffin Road location and Sharp Operations Center (SOC). These offices provide the centralized integrated system support services to the operating entities within the system. These services include: Strategic Planning, Business Development, Information Technology, Compliance, Internal Audit, Legal, Risk Management and Insurance, Contracts, Human Resources, Facilities Management and Development, Clinical Effectiveness, Finance, Nursing, Systems Supply Chain Services, Marketing and Communications, The Sharp Experience and Sharp University.
Sharp HealthCare is proud to be an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, gender identity, transgender status, sexual orientation, protected veteran status or any other protected class.
This position is located in Kearny Mesa, San Diego County
Day shift, Monday through Friday
Required Skills and Qualifications
- Bachelor's degree in an applicable field, such as Business Administration, Statistics, Marketing or Economics.
- Minimum three (3) years experience with web analytics and/or data analysis.
- Minimum of three (3) years experience with enterprise reporting and web analytics tools such as Google Analytics and other business intelligence tools.
- Ability to communicate and work with cross-functional teams – business units, IT, marketing. Ability to present data to non-technical users/clients.
- Ability to work in a fast-paced environment with only general supervision.
- Advanced level of proficiency with Microsoft Excel, Word and PowerPoint.
- Advanced knowledge of Google Analytics, Google Tag Manager and Microsoft Excel.
Preferred Skills and Qualifications
- Experience with patient portals, health care or medical field data.
“After nearly 10 years of working here, it's still one of the hardest jobs I've ever loved. If you find a niche here, you'll be working with some of the smartest in the industry. This is where they'll respect you for thinking outside the box and kindness matters. They expect consistency and hard work, but pay you well to do it.”